![]() Like the original game, the game's characters do plenty of dangerous and unsafe activities. There are 8 challenges each in every building. ![]() If successful, bonus points can be earned at the end of the game. Before a train arrives at a building, the player plays a challenge to counter something related to trains. In the sequel, there are a lot more varieties of challenges in each particular building, and each building has a particular theme. Ī sequel titled Dumb Ways to Die 2: The Games was released on 18 November 2014. The game presents minigames based on the animated music video in rapid succession and becomes faster and more difficult the longer the game is played. The game is similar to games in the WarioWare series. The current highscore for the game is currently held by Tiktok live streamer King "imkingb" Boss at 52,134 points. Within the app, players can also pledge to "not do dumb stuff around trains." The activities include things like getting toast out with a fork and poking a stick at a grizzly bear.Īn Android version was released in September 2014. The game, developed by Julian Frost, Patrick Baron and Samuel Baird, invites players to avoid the dangerous activities engaged in by the various characters featured throughout the campaign. On, Metro released a Dumb Ways to Die game as an app for iOS devices. Charts Chart (2012–13)īelgium ( Ultratip Bubbling Under Flanders) The song, with a tempo of 128 beats per minute, is written in C major and a time signature of 4/4. It was released on iTunes, attributed to the artist "Tangerine Kitty" (a reference to Tinpan Orange and The Cat Empire). The band on the recording consists of Gavin Pearce on Bass, Danny Farrugia on drums and Brett Wood on guitar. It was performed by Emily Lubitz, the lead vocalist of Tinpan Orange, with McGill providing backing vocals. The song "Dumb Ways to Die" from the video was written by John Mescall and co created with Patrick Baron, music by Ollie McGill from the Cat Empire, who also produced it. The animated video has two versions, one in English, and one in Spanish, titled "Formas Tontas de Morir." It featured characters known as "beans", each bearing names such as "Numpty," "Hapless," "Pillock," and "Dippy" (the first four beans in the video, listed in order of appearance) dying as a result of their own stupidity (doing such unwise things as setting their own hair on fire or provoking a grizzly bear) the final three beans shown in the video, named "Stumble", "Bonehead", and "Putz", all die as a result of unsafe behavior at train stations and/or railways, which are deemed "the dumbest ways to die". It was uploaded to YouTube on 14 November 2012 and made public two days later. The video was art directed by Patrick Baron, animated by Julian Frost and produced by Cinnamon Darvall. According to Metro Trains, the campaign contributed to a 20 per cent reduction in "near-miss" accidents compared to the annual average, or 30% with respect to the same time of the year before from 13.29 near-misses per million kilometres in November 2011 – January 2012, to 9.17 near-misses per million kilometres in November 2012 – January 2013. John Mescall, executive creative director of McCann, said "The aim of this campaign is to engage an audience that really doesn't want to hear any kind of safety message, and we think dumb ways to die will." McCann estimated that within two weeks, it had generated at least $50 million worth of global media value in addition to more than 700 media stories, for "a fraction of the cost of one TV ad". ![]() It appeared in newspapers, local radio and outdoor advertising throughout the Metro Trains network and on Tumblr. The campaign was devised by advertising agency McCann Melbourne. ![]() Playside Studios also released an NFT called BEANS on 3 February 2022. On 1 October 2021, PlaySide Studios acquired the Dumb Ways to Die franchise for A$2.25 million from Metro. The campaign's animation was developed into an app available to iOS and Android devices. The campaign video went viral on social media after it was released in November 2012. A screenshot from the animated video during the song's final chorus presenting the characters and their resulting deaths (except Clod)ĭumb Ways to Die is an Australian public campaign made by Metro Trains in Melbourne, Victoria to promote railway safety.
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